Quad safety campaign

Polaris Australia, leading rural insurer Elders and motorcycle training provider Top Rider have announced a partnership to raise awareness of correct operating procedures for ATVs.

Elders Insurance is making available a short, online video training series on a dedicated safety portal  farmsafetyfirst.com.au – aimed at providing practical knowledge about how to operate an ATV safely.

According to a 2013 Safe Work Australia report, incidents involving vehicles accounted for 71% of fatalities on farms over the eight years from 1 July 2003 to 30 June 2011.

Launching the campaign, Elders Insurance General Manager Jon Fox said: “We’re encouraging everyone who lives or works on a farm in Australia and who has access to a quad bike or All Terrain Vehicle to undertake our online training. It’s straightforward and will only take 10-15 minutes but the knowledge and awareness you will gain about how important safety is when operating these vehicles could save your life or that of a loved one.”

“Our message is simple and clear: be better informed, be aware of how you’re using quad bikes and whether they are appropriate for your farming activities, and importantly, be safe.”

As an added incentive to encourage take-up of the training, anyone who completes the modules and short assessment is eligible to go in the running to win a Sportsman ACE, a revolutionary vehicle fitted standard with a rollover protection structure (ROPS). The Sportsman ACE was released in January this year by the leading manufacturer of off-road vehicles, Polaris. The machine is valued at $9,995.00.

Teaming up with Elders Insurance for this campaign is quad bike and motorcycle training provider Top Rider. A national Registered Training Organisation, Top Rider has worked with Elders Insurance to produce the online video training series.

The safety campaign will include the screening of some farm safety community service messages on rural and regional TV across Australia.



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